Glantz

Scaling decision-making and experience quality through growth

Glantz was a growing design and digital agency navigating rapid growth, increasingly complex client engagements, and rising expectations for experience quality.

As the organization scaled, decision-making became harder across strategy, creative direction, and delivery. The challenge was not creative capability, but how to sustain clarity, quality, and confidence in decisions as complexity increased.

A woman giving a presentation to a group in a modern conference room with a large screen displaying a slide titled "Our approach." The room has an orange accent wall, a white conference table, and people seated around it. There is a laptop open on the table, and a large window with blinds on one side.

IMPACT AT A GLANCE

90% team retention through periods of growth and change
Experience strategy and system design contributing to a $185M client acquisition
Scaled a multidisciplinary design organization while maintaining experience quality
Established creative and experience standards that improved decision clarity and delivery consistency

The Challenge

As Glantz grew, the organization faced increasing complexity across clients, teams, and expectations for experience quality.

Decision-making became harder as client demands and internal scale increased
Creative standards were strong but not consistently operationalized across teams
Leadership needed clearer frameworks to balance speed, quality, and accountability

The challenge was to sustain high-quality creative and experience outcomes while improving clarity and confidence in how decisions were made as the studio scaled.

My Role

I served as Studio Director, Creative Director, and EOS Integrator, operating across experience strategy, creative direction, and organizational leadership.

Partnered with executive leadership to align vision, priorities, and operating rhythms
Established creative and experience standards that guided teams through complex work
Designed operating models and review practices to improve decision clarity and delivery consistency

My role focused on enabling teams to make better decisions at scale while protecting experience quality during periods of growth.

The Approach

Designing for Decision Quality at Scale

I focused on designing systems that improved how decisions were made across strategy, creative direction, and delivery as the organization scaled.

Partnered with executive leadership to translate vision into clear priorities, roles, and decision-making rhythms using the EOS framework
Established creative and experience standards that aligned brand, UX, and delivery across teams
Designed operating models and decision review practices that clarified ownership, reduced rework, and improved confidence in experience outcomes
Guided teams to clarify problem framing, constraints, and experience intent before execution across complex client engagements

This approach strengthened decision quality across the studio while enabling teams to deliver high-quality creative and experience work with greater confidence and consistency.

“Jen didn’t just maintain our creative standards. She raised them.”

— Keith Glantz, CCO and Owner at Glantz

“Everything got better across creative, culture, and collaboration. We promoted Jen to the leadership team for a reason.”

— Anne Weber, COO at Glantz

“Under Jen’s leadership, the creative process became something we could trust, not just chase.”

— Ricardo Lisboa, Associate Creative Director at Glantz

Experience Outcomes Across Complex Client Work

Global Transportation and Logistics B2B SaaS Platform

Led experience strategy and system design for a complex logistics platform, supporting clearer product decision-making and contributing to a $185M acquisition.