I lead design across digital, physical, and brand experiences, connecting strategy with execution.
Selected Experience Leadership Work
Sam’s Club Clubhouse
Designing an enterprise experience hub for decision-making at scale
I led the launch of Sam’s Club’s first design and innovation studio, establishing the operating model and experience strategy that helped teams move from ambiguity to action across product, technology, and business.
Verato
Experience strategy for healthcare identity and trust
I led experience strategy for a highly technical healthcare platform, designing systems that helped teams communicate trust, navigate regulatory complexity, and scale with clarity.
Logistyx Technologies
Unifying a global SaaS platform through experience strategy
I led experience strategy and creative direction to unify a newly merged logistics platform, aligning brand, product, and customer experience to support scale and acquisition readiness.