Experience strategy that turns complexity into direction
I lead experience strategy and creative direction for organizations navigating growth, mergers, regulation, and brand evolution. My work clarifies what matters, aligns stakeholders around tradeoffs, and translates business goals into structured digital systems teams can execute against.
Results
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$185M acquisition
Platform narrative and brand strategy contributed to Logistyx's successful acquisition after a 6-year engagement
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115% conversion increase
Trust-led experience strategy and website overhaul drove measurable pipeline growth for Verato's enterprise launch
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2.3X pipeline growth
Unified product story aligned competing stakeholder groups and converted skeptical healthcare enterprise buyers
