Verato: Designing Trust at Scale
Experience strategy for a regulated healthcare technology platform
Client: Verato
Industry: SaaS, Healthcare, B2B
Role: Creative Director, Experience Strategy Lead
Team: Cross-functional agency team and client stakeholders
Agency: Glantz
Overview
Verato is a healthcare technology company focused on identity resolution and data integrity, operating in a highly regulated environment where trust and accuracy are critical. As the platform scaled, teams needed a clear experience strategy to align decisions across product, design, and go to market.
Role
As creative director and experience strategy lead, I set the UX vision and guided a design team in executing against a shared experience framework. I partnered with product and engineering leaders to translate technical complexity into a coherent system that supported confident decision-making as the organization grew.
The Challenge
As Verato scaled, teams struggled to make consistent decisions about how to communicate trust, identity, and data integrity across a complex and regulated platform. Key challenges included:
Fragmented decisions across product, design, and go to market teams
Difficulty translating technical depth into a coherent customer experience
Inconsistent expression of trust across product and messaging
Slower decision-making as complexity and risk increased
The Approach
The work focused on designing an experience strategy and system that helped teams make consistent decisions about trust, identity, and data integrity across a complex healthcare platform.
Key elements of the approach included:
Defining a clear experience framework to align product, design, and go to market decisions
Translating technical and regulatory complexity into shared experience principles teams could use in day to day decision-making
Establishing a scalable structure for content, interface, and interaction design across the platform
Guiding a design team to execute within a unified experience system as the product evolved
Designed experience principles that accounted for accessibility, clarity, and trust in a regulated healthcare environment
Stakeholder Information Architecture Collaboration
Stakeholder UX Collaboration
Stakeholder UX Collaboration
Product Driven Navigation
Patient Data Storytelling
Animated Patient Journey Storytelling
Before and After Homepage Design
Before: Verato Homepage
After: Verato Homepage
Outcomes
The experience strategy and systems established through this work improved alignment and decision quality across teams operating in a complex and regulated environment.
Enabled more consistent decisions about how trust, identity, and data integrity were expressed across the platform
Improved alignment between product, design, and go to market teams through a shared experience framework
Reduced ambiguity when translating technical and regulatory complexity into customer-facing experiences
Supported scalable execution by giving teams clear principles to guide ongoing product and experience decisions